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 <\/p>\r\n\r\n

 <\/p>\r\n\r\n

Data Analysis<\/h1>\r\n\r\n\r\n\r\n

The Geneva Engage initiative, launched by the Geneva Internet Platform (GIP) in 2016 with the support of the Republic and Canton of Geneva, and DiploFoundation, assesses the interplay between International Geneva and stakeholders worldwide which are impacted by the policies discussed and negotiated in Geneva. In this context, the annual Geneva Engage Awards<\/strong> aim to acknowledge the efforts of actors in International Geneva in social media outreach and engagement.\u00a0<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

\r\n
• International Organisations (IOs)<\/li>\r\n
• Non-Governmental Organisations and Non-Profit Organisations (NGOs)<\/li>\r\n
• Permanent Representations (PRs)<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n

   <\/p>\r\n\r\n\r\n\r\n

  Methodology<\/h2>\r\n\r\n\r\n\r\n

  The analysis of social media outreach for the 7th Geneva Engage Awards was conducted from 1 January to 31 December 2021.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n

  \r\n
  • Number of followers and following<\/li>\r\n
  • Number of posts<\/li>\r\n
  • Growth and the relative growth of followers and following on Twitter compared to the previous year<\/li>\r\n
  • Growth and the relative growth of posts published on Twitter compared to the previous year<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n

    Facebook<\/strong><\/p>\r\n\r\n\r\n\r\n

    \r\n
    • Number of followers<\/li>\r\n
    • Growth and the relative growth of followers compared to the previous year<\/li>\r\n
    • A total number of posts and an average number of posts per day<\/li>\r\n
    • Total interactions, i.e. sum total of all likes, shares, comments, and reactions on Facebook, and the interaction rate<\/li>\r\n
    • Facebook page likes and reactions<\/li>\r\n
    • Page growth and the relative page growth<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n

      Instagram<\/strong><\/p>\r\n\r\n\r\n\r\n

      \r\n
      • Total interactions, i.e. sum total of all likes, shares, comments, and reactions on Instagram, and the interaction rate<\/li>\r\n
      • A total number of posts and an average number of posts per day<\/li>\r\n
      • Number of followers<\/li>\r\n
      • Growth and the relative growth of followers compared to the previous year<\/li>\r\n<\/ul>\r\n\r\n

         <\/p>\r\n\r\n

        For the statistical analysis, we first determined outliers in each category (both in high and low ranges) by applying the interquartile range rule:<\/p>\r\n\r\n\r\n\r\n

        ,<\/p>\r\n\r\n\r\n\r\n

        Where IQR is interquartile range, Q1 and Q3 are first and third quartile, and OH and OL are high and low outliers, respectively.\u00a0<\/p>\r\n\r\n\r\n\r\n

        We used the capping of values in order to compensate for differences in the raw values (i.e. everything above value X has the maximum number of points). We have used outliers as a capping point in our case. After this step, we used the following formula to calculate the ranking in the main array which assigns points for the individual indicator for each organisation:<\/p>\r\n\r\n\r\n\r\n

        <\/figure>\r\n\r\n\r\n\r\n

        This way, we have rescaled the remaining values to a predetermined 25-point scale. The final result is the sum of points from each category.<\/p>\r\n\r\n\r\n\r\n

        Winners of the 7th Geneva Engage Awards<\/h2>\r\n\r\n\r\n\r\n

        Honourable mentions<\/h3>\r\n\r\n\r\n\r\n

        As in previous years, the social media engagement of one actor in each category outperformed that of other entities in Geneva by a very high margin. To this end, honorable mentions go to the following actors for their outstanding efforts, as well as the sheer quantity and quality of their social media activity:<\/p>\r\n\r\n\r\n\r\n

        \r\n
        • The World Health Organisation (WHO) <\/strong>in the IOs category,<\/li>\r\n
        • The World Economic Forum (WEF) <\/strong>in the NGOs category, and<\/li>\r\n
        • Delegation of the European Union to the United Nations and other international organisations in Geneva <\/strong>in the PRs category.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n

          Online participation award<\/h3>\r\n\r\n\r\n\r\n

          Following the tradition introduced in 2020, an additional Geneva Engage award is given for innovative and effective approaches to conducting remote meetings with the aim of encouraging new developments for the effective interplay between traditional and online meetings. CERN<\/strong> is the recipient of this year\u2019s award for implementing and maintaining the free open-source service for online meetings \u2018Indico\u2019.<\/p>\r\n\r\n\r\n\r\n

          Top 3 entities in the \u2018International Organisations\u2019 category<\/h4>\r\n\r\n\r\n\r\n

          \r\n\r\n\r\n\r\n\r\n\r\n\r\n

          Rank<\/strong><\/td>\r\n	Entity<\/strong><\/td>\r\n	Points<\/strong><\/td>\r\n<\/tr>\r\n
          #1<\/td>\r\n	United Nations Office at Geneva (UNOG)<\/td>\r\n	544<\/td>\r\n<\/tr>\r\n
          #2<\/td>\r\n	The United Nations High Commissioner for Refugees (UNHCR)<\/td>\r\n	493<\/td>\r\n<\/tr>\r\n
          #3<\/td>\r\n	International Organization for Migration<\/td>\r\n	462<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n  <\/p>\r\n\r\n\r\n\r\n Top 3 entities in the \u2018Non-Governmental Organisations and Non-Profit Organisations\u2019 category<\/h4>\r\n\r\n\r\n\r\n \r\n\r\n\r\n\r\n\r\n\r\n\r\n Rank<\/strong><\/td>\r\n Entity<\/strong><\/td>\r\n Points<\/strong><\/td>\r\n<\/tr>\r\n #1<\/td>\r\n Gavi, the Vaccine Alliance<\/td>\r\n 528<\/td>\r\n<\/tr>\r\n #2<\/td>\r\n CARE International\u00a0 and\u00a0M\u00e9decins Sans Fronti\u00e8res\/Doctors Without Borders (MSF)<\/td>\r\n 468<\/td>\r\n<\/tr>\r\n #3<\/td>\r\n World Council of Churches (WCC)<\/td>\r\n 432<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n Top 3 entities in the \u2018Permanent Representations\u2019 category<\/h4>\r\n\r\n\r\n\r\n \r\n\r\n\r\n\r\n\r\n\r\n\r\n Rank<\/strong><\/td>\r\n Entity<\/strong><\/td>\r\n Points<\/strong><\/td>\r\n<\/tr>\r\n #1<\/td>\r\n Permanent Mission of the United States of America<\/strong> to the United Nations Office and other international organisations in Geneva<\/td>\r\n 516<\/strong><\/td>\r\n<\/tr>\r\n #2<\/td>\r\n Permanent Mission of the United Kingdom<\/strong> to the United Nations and other international organisations in Geneva<\/td>\r\n 417<\/td>\r\n<\/tr>\r\n #3<\/td>\r\n Permanent Mission of France<\/strong> to the United Nations and other international organisations in Geneva<\/td>\r\n 374<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n  <\/p>\r\n\r\n About this report<\/em><\/strong><\/p>\r\n\r\n\r\n\r\n The data analysis was conducted by DiploFoundation\u2019s Data Team. The analysis was based on third-party sources; the team, therefore, cannot guarantee the absolute accuracy of the results.<\/p>\r\n\r\n\r\n\r\n The Geneva Engage Awards consider the online engagement of numerous organisations each year. The annexes below include only the top 10 organisations for each category. If you have any questions regarding this report and\/or the inclusion of your organisation, please email us at data@diplomacy.edu<\/a> for inclusion in the next Awards.\u00a0<\/em><\/p>\r\n\r\n\r\n\r\n Annex I\u00a0<\/strong><\/p>\r\n\r\n\r\n\r\n International Organisations<\/strong><\/p>\r\n\r\n\r\n\r\n \r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n Rank<\/strong><\/td>\r\n Entity<\/strong><\/td>\r\n Points<\/strong><\/td>\r\n<\/tr>\r\n #1<\/td>\r\n United Nations Office in Geneva (UNOG)<\/td>\r\n 544<\/td>\r\n<\/tr>\r\n #2<\/td>\r\n United Nations High Commissioner for Refugees (UNHCR)<\/td>\r\n 493<\/td>\r\n<\/tr>\r\n #3<\/td>\r\n International Organization for Migration<\/td>\r\n 462<\/td>\r\n<\/tr>\r\n #4<\/td>\r\n International Federation of Red Cross and Red Crescent Societies (IFRC)<\/td>\r\n 443<\/td>\r\n<\/tr>\r\n #5<\/td>\r\n World Meteorological Organization (WMO)<\/td>\r\n 434<\/td>\r\n<\/tr>\r\n #6<\/td>\r\n United Nations Human Rights Office (OHCHR)\u00a0<\/td>\r\n 415<\/td>\r\n<\/tr>\r\n #7<\/td>\r\n International Committee of the Red Cross<\/td>\r\n 411<\/td>\r\n<\/tr>\r\n #8<\/td>\r\n United Nations Office for the Coordination of Humanitarian Affairs (OCHA)<\/td>\r\n 383<\/td>\r\n<\/tr>\r\n #9<\/td>\r\n World Trade Organization (WTO)<\/td>\r\n 361<\/td>\r\n<\/tr>\r\n #10<\/td>\r\n International Labour Organization (ILO)<\/td>\r\n 328<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n  <\/p>\r\n\r\n Annex II\u00a0<\/strong><\/p>\r\n\r\n\r\n\r\n Non-Governmental Organisations and Non-Profit Organisations\u00a0<\/strong><\/p>\r\n\r\n\r\n\r\n \r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n Rank<\/strong><\/td>\r\n Entity<\/strong><\/td>\r\n Score\u00a0<\/strong><\/td>\r\n<\/tr>\r\n #1<\/td>\r\n Gavi, the Vaccine Alliance<\/td>\r\n 528<\/td>\r\n<\/tr>\r\n #2<\/td>\r\n CARE International<\/td>\r\n 468<\/td>\r\n<\/tr>\r\n #2<\/td>\r\n M\u00e9dicins Sans Fronti\u00e8res\u00a0(Doctors without Borders)<\/td>\r\n 468<\/td>\r\n<\/tr>\r\n #3<\/td>\r\n World Council of Churches (WCC)<\/td>\r\n 432<\/td>\r\n<\/tr>\r\n #4<\/td>\r\n UN Watch<\/td>\r\n 426<\/td>\r\n<\/tr>\r\n #5<\/td>\r\n ILGA World<\/td>\r\n 425<\/td>\r\n<\/tr>\r\n #6<\/td>\r\n World Scouting<\/td>\r\n 422<\/td>\r\n<\/tr>\r\n #7<\/td>\r\n Aga Khan Development Network<\/td>\r\n 413<\/td>\r\n<\/tr>\r\n #8<\/td>\r\n Global Initiative Against Transnational Organized Crime<\/td>\r\n 410<\/td>\r\n<\/tr>\r\n #9<\/td>\r\n The New Humanitarian<\/td>\r\n 404<\/td>\r\n<\/tr>\r\n #10<\/td>\r\n International Council of Nurses<\/td>\r\n 368<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n  <\/p>\r\n\r\n Annex III<\/strong><\/p>\r\n\r\n\r\n\r\n Permanent Representations to the United Nations in Geneva<\/strong><\/p>\r\n\r\n\r\n\r\n \r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n Rank<\/strong><\/td>\r\n Entity<\/strong><\/td>\r\n Score\u00a0<\/strong><\/td>\r\n<\/tr>\r\n #1<\/td>\r\n United States of America\u00a0<\/td>\r\n 516<\/td>\r\n<\/tr>\r\n #2<\/td>\r\n United Kingdom<\/td>\r\n 417<\/td>\r\n<\/tr>\r\n #3<\/td>\r\n France\u00a0<\/td>\r\n 374<\/td>\r\n<\/tr>\r\n #4<\/td>\r\n Cuba\u00a0<\/td>\r\n 327<\/td>\r\n<\/tr>\r\n #4<\/td>\r\n Philippines\u00a0<\/td>\r\n 327<\/td>\r\n<\/tr>\r\n #5<\/td>\r\n Pakistan\u00a0<\/td>\r\n 271<\/td>\r\n<\/tr>\r\n #6<\/td>\r\n Israel<\/td>\r\n 260<\/td>\r\n<\/tr>\r\n #7<\/td>\r\n Sweden\u00a0<\/td>\r\n 256<\/td>\r\n<\/tr>\r\n #8<\/td>\r\n India<\/td>\r\n 245<\/td>\r\n<\/tr>\r\n #9<\/td>\r\n Afghanistan<\/td>\r\n 239<\/td>\r\n<\/tr>\r\n #10<\/td>\r\n Mongolia<\/td>\r\n 232<\/td>\r\n<\/tr>\r\n #10<\/td>\r\n Ukraine<\/td>\r\n 232<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n